Average page weight reached 2,884kb in May 2017. Research by Google DoubleClick reported an average load time of 19 seconds on mobile devices. Yet performance matters more than ever:
Users will not wait. According to research by the Aberdeen Group, every one second delay results in:
- 11% fewer page views
- a 16% decrease in user satisfaction
- a 7% drop in conversions
Mobile access accounts for 55% of all web traffic.